River Valley Credit Union
Categories
Banks & Credit Unions
Hours:
Monday-Friday 9 AM to 5 PM
About Us
River Valley Credit Union (RVCU) is a member-owned financial cooperative founded in 1965 by 14 Amway employees who shared the philosophy of “people helping people.” Originally established as the Amway Employees Credit Union, RVCU has grown to serve over 11,000 members across Kent, Ionia, and Montcalm counties, with branch locations in Ada, Lowell, and Edmore.
Headquartered in Ada, Michigan, RVCU is committed to providing accessible, personalized financial services that help members reach their goals. RVCU offers a full range of products, including savings, checking, loans, and digital banking services.
More than just a credit union, RVCU actively supports the communities it serves. Through sponsorships, charitable donations, and educational initiatives, RVCU partners with organizations such as Flat River Outreach Ministries, Lowell Pink Arrow, Hunt for the Cure, and Relay for Life.
At its core, RVCU believes people are worth more than money—living out this mission through service, community investment, and a commitment to member success.
